E-cigarette ads model big tobacco ads of old
About 4 million Americans now use e-cigarettes and sales have grown dramatically since 2010, according to the Tobacco Vapor Electronic Cigarette Association. E-cigarette manufacturers have cited their product's potential to get smokers to give up tobacco cigarettes.
But critics of e-cigarettes have raised concerns that the industry is targeting non-smokers, including young people. The CDC says 10% of middle and high students have tried e-cigarettes, a rate that doubled from 2011 to 2012.
Here's a look at how e-cigarette ads compare to tobacco marketing strategies, many of which targeted young people.
Ads in front of kids
Vype e-cigarettes were advertised in a children's iPad game last month.