"Social Media
Social networking sites like Facebook and Twitter account for nearly 23 percent of our time spent online, according to Nielsen. Social media combines communication and gadgetry, appealing to both women and men. But women are the most avid users of social media. According to Oxygen Media and Lightspeed Research, among women age 18-34:
Social networking sites like Facebook and Twitter account for nearly 23 percent of our time spent online, according to Nielsen. Social media combines communication and gadgetry, appealing to both women and men. But women are the most avid users of social media. According to Oxygen Media and Lightspeed Research, among women age 18-34:
- 39% refer to themselves as Facebook “addicts”
- 34% get on Facebook first thing in the morning (before going to the bathroom or brushing their teeth)
- 21% check Facebook in the middle of the night
Some people enjoy being connected electronically as much as they do physically. The effect is similar to playing a slot machine, according to David Greenfield, psychologist and founder of the Center of Internet Behavior. A response such as winning money reinforces and validates your original behavior. You may not win every time, but odds are you’ll eventually get something good. The same goes for checking your email 20 times a day or visiting countless websites. We get a shot of dopamine (a pleasure chemical) too, prompting us to crave more, more." Read more here