Jolie Lee, USA TODAY Network
4:03 p.m. EST November 11, 2013
About
4 million Americans now use e-cigarettes and sales have grown
dramatically since 2010, according to the Tobacco Vapor Electronic
Cigarette Association. E-cigarette manufacturers have cited their
product's potential to get smokers to give up tobacco cigarettes.
But
critics of e-cigarettes have raised concerns that the industry is
targeting non-smokers, including young people. The CDC says 10% of
middle and high students have tried e-cigarettes, a rate that doubled
from 2011 to 2012.
Here's a look at how e-cigarette ads compare to tobacco marketing strategies, many of which targeted young people. Ads in front of kids
Vype e-cigarettes were advertised in a children's iPad game last month.
