"First, there is a natural tendency to believe that the way you see the world is the way the world really is, which psychologists call “naïve realism.” Most people don’t believe that their view of coronavirus risk is simply one of a range of possible perspectives. Instead, they believe their view is reality, and all other perspectives are clearly wrong. Few people like to have their perceptions of reality challenged. And telling people they are biased doesn’t work either; when people learn about biases, they are far more likely to believe that others are biased than that they themselves are...Instead, a better approach starts with appreciating that family members, friends, and neighbors have genuine differences in how they assess and tolerate risks related to this disease. Their views are as real to them as yours are to you."
