11.17.2013

E-Cigarettes Targeted to Kids a la Joe Camel

E-cigarette sales are projected to double this year, to $1 billion. Today, the most popular e-cigarettes are sold as Logic, NJoy and Vapor King. But Big Tobacco wants in on the act. Sales could rocket to $10 billion by 2017, as Reynolds, Altria and Lorillard launch their own brands.

Studies show e-cigarettes are at least as effective as nicotine patches in helping smokers kick the habit. But without Food and Drug Administration approval, they can’t be marketed for that. That hasn’t stopped longtime smokers from figuring it out for themselves.

Unfortunately, kids have discovered vaping, too. One in 10 high school students has tried an e-cigarette, and 3 percent of middle-schoolers, according to a new federal report.

Nicotine is a highly addictive narcotic. Is it dangerous?
A. When you inhale nicotine into your lungs, something called broncho-constriction happens. When you use these devices for five minutes, there’s a 220 percent increase in lung impedance.

The nicotine alone is the substance that causes broncho-constriction. Nicotine adjusts your behavior. It can cause vasoconstriction, or a narrowing of the peripheral blood vessels. It causes Buerger’s disease and other conditions.

So for people with asthma and conditions like chronic obstructive pulmonary disease, this might not be the best option. But cancer is really a product of the tars, acetone, arsenic and other poisons that are found in smokable cigarettes.

Nicotine is also certainly addictive.